UK new-business intelligence

Find your next client before they brief the market.

AdLeada turns brand growth signals (funding, senior hires, product launches) into curated new-business opportunities for UK agencies.

Built for media, PR, events and creative agencies that need new-business without hiring a full-time new-business team.

Get a free new-business opportunity

Free sample · No commitment · UK brands only

The opportunity

UK ad spend keeps growing. The pitch market doesn't show you where.

Year on year, the AA/WARC Expenditure Report shows UK advertising investment continuing to climb. That much, agencies already know.

But the visible pitch market (formal reviews, RFPs, the new-business announcements covered in Campaign and The Drum) only ever shows a fraction of where that growth lands. Most of it never reaches a pitch list at all.

The real growth is sitting at the fat end of the long tail.

The opportunity is in hundreds of smaller, faster-moving UK brands that rarely run formal pitches: ambitious SMEs, challenger brands and founder-led businesses investing seriously in marketing for the first time. They don't appear on pitch lists. They don't issue RFPs. But they are showing signals.

AdLeada is built to find that gap, between the spend that's happening and the agencies who don't yet know about it. We surface the signals before they brief the market, so you're having the conversation first.

Sample opportunities

What an AdLeada opportunity looks like.

Each entry includes the trigger signal, why it's time-sensitive, the likely agency need, a suggested outreach angle and verified contact details for the right person at the brand. Identifying details are redacted in this sample.

Beauty & personal care Priority: High

.co.uk

Signal detected

Seed funding round completed (trade press, last 8 weeks) and a new Ecommerce Manager role advertised in London.

Why now

Fresh investment plus a dedicated ecommerce hire points to a step-change in growth ambition, and a brand about to need a partner who can scale acquisition beyond founder-led activity.

Likely agency fit

Creative / Integrated Media

Suggested contact

, Founder & Marketing Director

Direct contact details included

Outreach angle

Open with the funding news; offer a brand and acquisition strategy review ahead of their next growth phase.

Food & drink Priority: High

.co.uk

Signal detected

New product line listed in two major UK supermarket chains within the past quarter.

Likely agency fit

PR Creative

Fintech · B2B Priority: Medium

.io

Signal detected

New CMO appointed and confirmed as a sponsor at a major UK industry conference this autumn.

Likely agency fit

Media Events

What we track

We track growth signals across UK brands.

Senior marketing hires

A new CMO, Head of Marketing or Head of Growth is often the first sign a business is about to invest in how it's perceived, and who helps it get there.

Funding & expansion

New investment, a funding round or a UK expansion typically comes with a mandate to grow visibility fast.

Performance plateau indicators

Brands that have plateaued on paid search and social are often the first to start looking for what comes next.

Product & brand launches

A new product line, rebrand or repositioning is one of the clearest precursors to an agency search.

Event & community activity

Sponsorships, activations and community-building activity often signal a brand investing beyond performance channels.

Founder & leadership signals

Founder interviews, leadership changes and public ambition statements often appear months before a formal review.

How it works

AdLeada turns brand activity into clear new-business opportunities.

We track signals

We continuously monitor public UK commercial activity: funding news, senior hires, product launches and more.

You receive intelligence

Each week, a curated set of qualified opportunities lands in your inbox. Every entry includes the signal, context, outreach angle and verified contact details for the right person at the brand.

Move before the market

Each opportunity comes with the signal, why-now logic and outreach angle so your team knows exactly why this brand is worth approaching now.

Who it's for

For agencies looking to grow with better new-business opportunities.

Whatever the discipline, the same signals point to the same brands, at a different point in their journey.

Media

Spot the brands about to start spending on paid channels, before they brief a media agency.

PR

Find the founder stories and launch moments worth pitching, before the press release goes out.

Events

Identify brands investing in activation and community, ahead of any formal sponsorship review.

Creative & integrated

Get the full picture on brand, launch and leadership signals before a creative review opens.

FAQ

Common questions about AdLeada.

Q01 Is AdLeada for us?

AdLeada is built for agencies that want sharper new-business signals, not bigger prospect lists. Whether you have a new-business team or not, the challenge is the same: knowing which brands are worth approaching, why now, and what to say first.

Q02 Is this just a contact database?

No. AdLeada doesn't sell contact lists. Each opportunity is built around a specific signal: something actually happening at that business right now, with context on why it matters and how it's likely to translate into a new-business conversation.

Q03 Does AdLeada work for different agency specialisms?

Yes. The same brand signals can point to different agency needs.

A funding round may create a media opportunity. A retail listing may create a PR opportunity. A product launch may create a creative opportunity. A sponsorship or conference push may create an events opportunity.

Your opportunities will be tailored to your agency.

Q04 Where does this data come from?

Public commercial, GDPR-compliant signals such as funding announcements, job postings, press coverage, company filings and public launch activity. Every opportunity is reviewed and curated before sending.

Get started

See AdLeada working for your agency.

Request a sample set of new-business opportunities curated for your agency type: the same format as above, unredacted, with real UK brands and real signals.

Thanks, your sample is on its way.

We'll send a curated sample of new-business opportunities to the email address you provided, matched to your agency type.

We're currently onboarding a small number of UK agencies.